INTRODUCTION
Brand identity, website design, & print design for Julie Ruth, a licsenced aesthetician & traveling makeup artist based in St. Paul, Oregon.
PROJECT TYPE
BRAND IDENTITY
WEBSITE DESIGN
PRINT DESIGN
Providing expert skincare services & makeup applications in salon & across the northwest since 2019.
This clean & modern brand identity levels up this aesthetician to a new status. This project features minimalist details and a luxurious website full of energy & movement.
PRIMARY TYPOGRAPHY
LARGE & MEDIUM HEADLINES
COLOR
PRIMARY
WHITE
#FFFFFF
BRANDING
SECONDARY
BLACK
#000000
SECONDARY FONT
SMALL HEADLINES, BODY COPY, & LINKS
ACCENT #1
LINEN
#EDEAE6
ACCENT #2
TAUPE
#8C8279
As part their new brand identity, I created a refined color palette, typography selection, & style direction to make Julie Ruth Aesthetics look clean, modern, natural, & luxurious. The focus is on black & white with the occasional neutral accent to enable the photography on the website to sing.
To achieve a sophisticated & modern aesthetic, I paired a clean sans-serif font with a sharper, elegantly curved, hairline serif for classic contrast in this clean logomark.
Each website page was designed with fresh movement & attention to detail. I emphasized the editorial content to show the luxe feeling of the services provided and to exhibit Julie’s makeup application work.
