INTRODUCTION
Website design & migration, brand identity expansion, & internal communications for St. Croix Hair Sheep International Association, a breed registry group dedicated to promoting historical breed standards since 1983.
PROJECT TYPE
WEBSITE DESIGN
BRAND IDENTITY EXPANSION
INTERNAL COMMUNICATIONS
This breed registry website features stunning imagery complemented by a modern color palette and typography that resonates with today's design trends. The layout prioritizes user experience, ensuring that navigation is seamless and intuitive, allowing visitors to easily access information and engage with the content. The fresh aesthetic not only invites users in but also reflects the traditional farm values of the association, making it a welcoming environment for both new and returning members.
PRIMARY TYPOGRAPHY
LARGE & MEDIUM HEADLINES
COLOR
PRIMARY
WHITE
#FFFFFF
BRANDING
SECONDARY
BLACK
#000000
SECONDARY FONT
SMALL HEADLINES, BODY COPY, & LINKS
ACCENT #1
LINEN
#EDEAE6
ACCENT #2
TAUPE
#8C8279
As part their new brand identity, I created a refined color palette, typography selection, & style direction to make Julie Ruth Aesthetics look clean, modern, natural, & luxurious. The focus is on black & white with the occasional neutral accent to enable the photography on the website to sing.
To achieve a sophisticated & modern aesthetic, I paired a clean sans-serif font with a sharper, elegantly curved, hairline serif for classic contrast in this clean logomark.
Each website page was designed with fresh movement & attention to detail. I emphasized the editorial content to show the luxe feeling of the services provided and to exhibit Julie’s makeup application work.
